I would consider myself quite politically active when it comes to social media. With the current election campaign underway in Canada, my Facebook newsfeed is strewn with Anti-Harper articles, political comics and other interesting political factoids.
I came across a gem of political advertisement today from Wyatt Scott, an independent B.C. candidate running in the new riding of Mission Matsqui, Fraser Canyon. His ad features the candidate riding on the back of a giant Canadian goose. Drawing a sword, he speaks about fighting for Canada. He lunges off the bird to land his blade in the skull of a menacing dragon. The metaphor of slaying the Liberal dragon is priceless. He proceeds to walk towards the camera explaining his political agenda, such as increased heath care spending and returning social programs that help immigrants, while fist bumping an alien. He speaks of protecting the needs of indigenous people; an issue currently ignored by the current government, while a collage of marijuana plants decorate in the background. He speaks of a time for change while the Canadian flag wave behind him, as his beard miraculously grows in an instant.
Finally the scene cuts to a robot with the Conservative logo emblazed on its chest. It stomps over the land, repeating the phrase “Deprive, Deprive, Deprive”. Scott kills it with precision with lasers shooting from his eyes, putting a stop to the destruction of Canada.
The ad uses humour to capture the attention of a younger voter, one that is historically underrepresented at the polls. He speaks of issues that are important to Canadians in a funny and interesting way. This advertisement is a breath of fresh air, with the barrage attack ads currently polluting the airwaves. Scott’s ad is exactly what is needed to rally the troops. He’s got my vote!
Saara Särmä. “Collage: An Art-inspired Methodology for Studying Laughter in World Politics.” Caso and Hamilton, Eds. pp. 110-119.